My Career Journey
Gotransverse
Revenue Marketing Manager
September 2024 to Present
Austin, Texas
Promoted in September 2024, in addition to my previous responsibilities I will now lead the Gotransverse brand, vision and social media initiatives.
Revenue Marketing Strategist
May 2024 to September 2024
As the Revenue Marketing Strategist for GTV, I lead the alignment of initiatives across the sales, marketing, and customer success teams to drive substantial revenue growth.
My growth initiatives are;
• Leading strategic planning for Account-Based Marketing (ABM)
• Improving operational processes to enhance efficiency
• Implementing comprehensive sales enablement practices
• Conducting in-depth forecasting and performance analysis
• Optimizing technology stacks for better functionality
• Supporting the enablement of the B2B sales pipeline
• Spearheading global enterprise-scale B2B demand generation initiatives
• Managing a team focused on content creation and web content management.Skills: Revenue Systems Optimization · Revenue Operations Strategy · Sales Enablement · Digital Marketing Strategy · Brand Awareness · Market Research · Branding & Identity · Social Media
Daily Bloom Marketing
Digital Marketing Strategist
May 2023 to May 2024
1 year
Los Angeles, California
In my role, I collaborate with clients to develop and refine their branding and marketing strategies, ensuring consistent and cohesive brand representation across multiple platforms. I design and execute integrated marketing solutions encompassing website design, email campaigns, social media strategies, multimedia content, and event planning to achieve client objectives.
Additionally, I developed a comprehensive suite of sales enablement materials, including presentation decks, sales sheets, and brochures, aimed at enhancing the efficiency of deal closures. I also provide targeted coaching on the use of marketing and sales tools to optimize performance and manage relationships with creative vendors to ensure the delivery of high-quality deliverables that meet our strategic goals.
Skills: Digital Marketing · Social Media · Marketing Strategy · Brand Awareness · Event Management ·
Sales Enablement · Market Research · Branding & Identity · Industry Research · Creative Direction
Spectrum Chemical Mfg. Corp.
Digital Marketing Manager
August 2021 to April 2023
1 year 9 months
As the Digital Marketing Manager at Spectrum Chemical Mfg. Corp. I spearheaded a range of successful digital marketing initiatives that not only enhanced customer experiences but also drove significant business growth.
My leadership in these efforts resulted in a remarkable $500,000 increase in e-commerce sales, underscoring the effectiveness of the strategies we implemented. These strategies were carefully designed to deepen customer engagement and foster loyalty, ultimately lifting the customer lifetime value.
Additionally, I conceptualized and managed comprehensive multichannel marketing campaigns that significantly boosted our digital revenue streams. Notably, our email marketing efforts saw a 300% surge in digital revenue, illustrating the power of targeted and well-executed campaigns. Under my guidance, our team also successfully expanded our LinkedIn social network presence, achieving a 50% increase in followers within just one year.
This growth not only expanded our digital footprint but also reinforced our brand's influence and reach in the industry. My tenure at Spectrum Chemical Mfg. Corp. was marked by a proactive approach to digital marketing, where innovative strategies and meticulous execution led to measurable success and substantial returns on investment.
Skills: Project Management · SEO Copywriting · Multi-Channel Marketing · Strategic Partnerships · Marketing Analytics · Social Media · Brand Awareness · Demand Generation · Content Development · Vendor Management · Search Engine Marketing (SEM) · Advertising · Paid Search Campaigns ·
Google Analytics · CRM Databases · Go-to-Market Strategy · Digital Marketing
BQE Software
Senior Marketing Manager
• Integrated Marketing Marketing Manager
• Demand Generation & Marketing Automation
• Marketing Project Coordinator
May 2017 to January 2021
3 years 8 months
Torrance, California
Throughout my career at BQE Software, I have demonstrated a clear trajectory of success and progressive promotions within the marketing domain, ultimately culminating in strategic leadership roles that have significantly contributed to business growth and brand development.
Marketing Project Coordinator
Beginning in May 2017 as a Marketing Project Coordinator, I was tasked with the meticulous planning and execution of a variety of marketing projects. My responsibilities included managing schedules, fostering collaboration among team members, and ensuring the timely and successful delivery of projects. I coordinated advertising, content, and event marketing campaigns, honing crucial skills in cross-departmental collaboration and project management, which laid the foundational skills necessary for my subsequent roles.
Demand Generation & Marketing Automation Specialist
In May 2018, I advanced to the position of Demand Generation & Marketing Automation Specialist. In this role, I focused on driving demand and generating leads through strategic email campaigns, leveraging CRM and marketing automation technologies. My duties expanded to include managing automation platforms, implementing lead nurturing strategies, and conducting data analyses to ensure optimal campaign performance. This role enhanced my technical skills and deepened my understanding of digital marketing tools, preparing me for further career advancements.
Integrated Marketing Manager
By January 2020, I was promoted to Integrated Marketing Manager, where I developed and executed multichannel marketing campaigns to create a unified brand experience across all platforms. This position refined my ability to integrate various marketing channels and tools to maximize impact and reach, further enhancing my strategic thinking and execution skills.
Senior Marketing Manager
My most recent promotion in January 2021 to Senior Marketing Manager marked a significant milestone in my career path at BQE Software. In this senior capacity, I was responsible for planning and implementing innovative marketing strategies to drive business growth, enhance brand visibility, and achieve company objectives. I oversaw GTM, demand and lead generation, and growth campaigns, and managed Independent Software Vendor (ISV) partner co-marketing programs. Additionally, I provided guidance to the marketing department, assisting the head of marketing in strategic decision-making. During my tenure, I played a pivotal role in driving the company's strategic initiatives, making a substantial contribution to its overall success.
My progressive promotions at BQE Software reflect my growing expertise and the trust my employers placed in my capabilities, further establishing me as a successful and impactful leader in the marketing industry.
Skills: Marketing Automation · Customer Relationship Management (CRM) · Event Planning · Demand Generation · Email Marketing · CRM
Sprite Animation Studios
Production Specialist
July 2016 - May 2017
11 months
Culver City, California
I played a crucial role in adapting animated TV and movie content from Japan for international audiences. My bilingual skills in English and Japanese were instrumental in bridging the gap between the original Japanese content and its global viewers, ensuring a seamless cultural and linguistic transition.
My responsibilities encompassed a rigorous translation process where I ensured that the original scripts, dialogues, texts, and cultural references were not only accurately translated but also retained the original intent, tone, and style of the source material. This task required a deep understanding of both languages and cultures, which I effectively navigated to maintain the integrity and appeal of the content.
My expertise in localization, combined with my bilingual capabilities, allowed me to significantly contribute to the success of Sprite Animation Studios by making high-quality animated content accessible and enjoyable to a broader audience.
Skills: Japanese to English Translation · Content Localization · Project Management
Marketing Communications Specialist
February 2007 - July 2010
3 years 6 months
Santa Fe Springs, California
I spearheaded the development of technical brochures and sales collateral by fostering cross-functional collaborations that leveraged the strengths of various departments. This ensured that our materials were not only informative but also aligned with our brand's core messages and values. Additionally, I crafted compelling product marketing copy for both print and online advertising, which played a crucial role in enhancing our product visibility and appeal.
My responsibilities also extended to writing both editorial and advertorial content for industry publications, helping to establish our company as a thought leader in the industry. I managed a variety of events that provided direct engagement opportunities with our customers, further strengthening our relationships and brand loyalty.
Furthermore, I was in charge of managing the content for our distributor website portal and co-marketing initiatives, which involved close coordination with our partners to ensure cohesive and effective marketing efforts. I also oversaw our social media platforms, developing content that increased our digital footprint and engaged a broader audience.
Overall, my strategic and hands-on approach in these areas not only increased our market reach but also significantly contributed to our marketing objectives, proving my ability as a successful marketer who can drive results through effective communication and innovative strategies.
Skills: Content Marketing · Event Management · Advertising · Public Relations · Marketing Strategy
Sun Chlorella USA Corp
Marketing Copywriter
July 2005 - Jan 2007
1 year 7 months
Torrance, California
As the Marketing Copywriter for the Japanese nutritional supplement company, my role oversaw the development of its direct-response mail campaigns. I managed a team of both internal and
external content writers and creative staff while assisting with project management, rigorous editorial oversight, trademark management, and the translation of content from Japanese to English.I also conducted fact-checks with the board of healthcare advisors for regulatory compliance while ensuring alignment with business objectives and customer needs. Additionally, I played a key role in fostering employee engagement through regular internal newsletters, contributing to an
informed workplace environment.Skills: Copywriting · Trademark Registration · Team Management · Project Management ·
Direct Response Marketing · Direct Mail Marketing · Campaign Management ·
Editorial Management · Research
Marketing Coordinator - Japanese Market
July 2005 - Jan 2007
1 year 7 months
El Segundo, California
As the Marketing Coordinator for Mattel in the Japanese toy market, I collaborated extensively with our exclusive partners, Bandai and Kyosho, to effectively brand and market Barbie and Hot Wheels products. Spearheaded the marketing support activities between the local brand & marketing team, regional partners, and cross-functional stakeholders to align on objectives and facilitate campaign execution and asset management by helping to foster relationships with key stakeholders to facilitate collaboration and
ensure a unified approach to marketing initiatives.Skills: Cross-functional Collaboration · Stakeholder Communication & Relationship Management ·
Partnership Marketing · End-to-end Project Management · Marketing · Asset Development & Distribution
