Revenue Marketing Strategist | B2B SaaS | Customer-focused | Relationship Builder

LinkedIn: linkedin.com/in/kariweinberger

Summary

Experienced Digital Marketing Professional with over 15 years of expertise in driving growth, enhancing brand visibility, and ensuring customer success in B2B SaaS and B2C environments. Proven expertise in customer-facing roles, customer advocacy, and developing targeted campaigns. Skilled in increasing e-commerce sales, optimizing web presence through SEO, PPC, and Analytics, and executing GTM strategy.

Demonstrated leadership in Project Management, Team Leadership, Cross-Functional Collaboration, Vendor Management, and Strategic Vision. Multiple certifications in Google, Anaylytics, Revenue Operations, Hubspot, SEO and Canva.

Experience

Gotransverse

Revenue Marketing Strategist

May 2024 - Present

Led strategic planning for Account-Based Marketing (ABM)
Improved operational processes and sales enablement practices
Conducted forecasting and performance analysis
Managed global enterprise-scale B2B demand generation initiatives
Social media and content cultivation.

Daily Bloom Marketing

Digital Marketing Strategist

May 2023 - April 2024

Developed and executed integrated marketing solutions
Enhanced branding and marketing strategies
Created sales enablement materials and coached on marketing tools

Spectrum Chemical Mfg. Corp.

Digital Marketing Manager

August 2021 - April 2023

Increased e-commerce sales by $500,000
Boosted email marketing revenue by 300%
Expanded LinkedIn presence by 50% in one year

BQE Software

Senior Marketing Manager

January 2021 - August 2021

Planned and implemented marketing strategies
Managed GTM, demand generation, and ISV partner co-marketing programs

Integrated Marketing Manager

January 2020 - January 2021

Executed multichannel marketing campaigns

Demand Generation & Marketing Automation Specialist

May 2018 - January 2020

Drove demand and lead generation through strategic email campaigns

Marketing Project Coordinator

May 2017 - May 2018

Managed schedules and coordinated marketing projects

Sprite Animation Studios

Localization Production Specialist

July 2016 - May 2017

Adapted animated TV and movie content for international audiences

Trojan Battery Company

Marketing Communications Specialist

February 2007 - July 2010

Developed technical brochures and sales collateral
Managed social media platforms and distributor website content

Sun Chlorella USA Corp.

Marketing Copywriter

July 2005 - January 2007

Oversaw direct-response mail campaigns and managed content translation

Mattel, Inc.

Marketing Coordinator - Japanese Market

January 2001 - November 2003

Collaborated with partners to market Barbie and Hot Wheels products

Education

California State University-Dominguez Hills

Bachelor of Arts, Mass Communication/Media Studies

Certifications

Google Analytics Certification GA-4
Google Ads Search Certification
Google Ads Display Certification
Google AI-Powered Performance Ads Certification
Google Ads Measurement Certification
HubSpot Email Marketing Certification
HubSpot Digital Marketing Certification
HubSpot Revenue Operations Certification
HubSpot Content Marketing Certification
Hubspot Sales Enablement Certification
Semrush Academy SEO Fundamentals Course
Canva 1,000 Designs Completed

Skills

Marketing

Data Analysis
Strategic Planning
Forecasting
SEO (Search Engine Optimization)
PPC (Pay-Per-Click) Advertising
Content Creation
Email Marketing & Marketing Automation
Social Media Strategy
Go To Market GTM Strategy
Multichannel Campaign Management

Leadership

Project Management
Team Leadership
Cross-Functional Collaboration
Vendor Management
Strategic Vision

Languages

English (Native Fluent)
Japanese (Native Fluent)

Contact Me!

Don't be afraid to reach out. I would love to hear from you!

Don't be afraid to reach out.
I would love to hear from you!