Revenue Marketing Strategist | B2B SaaS | Customer-focused | Relationship Builder

LinkedIn: linkedin.com/in/kariweinberger

Summary

Experienced Digital Marketing Professional with over 15 years of expertise in driving growth, enhancing brand visibility, and ensuring customer success in B2B SaaS and B2C environments. Proven expertise in customer-facing roles, customer advocacy, and developing targeted campaigns. Skilled in increasing e-commerce sales, optimizing web presence through SEO, PPC, and Analytics, and executing GTM strategy.

Demonstrated leadership in Project Management, Team Leadership, Cross-Functional Collaboration, Vendor Management, and Strategic Vision. Multiple certifications in Google, Anaylytics, Revenue Operations, Hubspot, SEO and Canva.

Experience

Gotransverse

Revenue Marketing Strategist

May 2024 - Present

• Led strategic planning for Account-Based Marketing (ABM)
• Improved operational processes and sales enablement practices
• Conducted forecasting and performance analysis
• Managed global enterprise-scale B2B demand generation initiatives
• Social media and content cultivation.

Daily Bloom Marketing

Digital Marketing Strategist

May 2023 - April 2024

• Developed and executed integrated marketing solutions
• Enhanced branding and marketing strategies
• Created sales enablement materials and coached on marketing tools

Spectrum Chemical Mfg. Corp.

Digital Marketing Manager

August 2021 - April 2023

• Increased e-commerce sales by $500,000
• Boosted email marketing revenue by 300%
• Expanded LinkedIn presence by 50% in one year

BQE Software

Senior Marketing Manager

January 2021 - August 2021

• Planned and implemented marketing strategies
• Managed GTM, demand generation, and ISV partner co-marketing programs

Integrated Marketing Manager

January 2020 - January 2021

• Executed multichannel marketing campaigns

Demand Generation & Marketing Automation Specialist

May 2018 - January 2020

• Drove demand and lead generation through strategic email campaigns

Marketing Project Coordinator

May 2017 - May 2018

• Managed schedules and coordinated marketing projects

Sprite Animation Studios

Localization Production Specialist

July 2016 - May 2017

• Adapted animated TV and movie content for international audiences

Trojan Battery Company

Marketing Communications Specialist

February 2007 - July 2010

• Developed technical brochures and sales collateral
• Managed social media platforms and distributor website content

Sun Chlorella USA Corp.

Marketing Copywriter

July 2005 - January 2007

• Oversaw direct-response mail campaigns and managed content translation

Mattel, Inc.

Marketing Coordinator - Japanese Market

January 2001 - November 2003

• Collaborated with partners to market Barbie and Hot Wheels products

Education

California State University-Dominguez Hills

• Bachelor of Arts, Mass Communication/Media Studies

Certifications

• Google Analytics Certification GA-4
• Google Ads Search Certification
• Google Ads Display Certification
• Google AI-Powered Performance Ads Certification
• Google Ads Measurement Certification
• HubSpot Email Marketing Certification
• HubSpot Digital Marketing Certification
• HubSpot Revenue Operations Certification
• HubSpot Content Marketing Certification
• Hubspot Sales Enablement Certification
• Semrush Academy SEO Fundamentals Course
• Canva 1,000 Designs Completed

Skills

Marketing

• Data Analysis
• Strategic Planning
• Forecasting
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click) Advertising
• Content Creation
• Email Marketing & Marketing Automation
• Social Media Strategy
• Go To Market GTM Strategy
• Multichannel Campaign Management

Leadership

• Project Management
• Team Leadership
• Cross-Functional Collaboration
• Vendor Management
• Strategic Vision

Languages

• English (Native Fluent)
• Japanese (Native Fluent)